Voices on Generative AI

As part of NMC’s role in assisting its membership to keep apprised of developments concerning the critically important issue of Generative Artificial Intelligence and its bearing on the music community, we have launched an initiative to present the varied opinions of those in the thick of the global GenAI debate. The following clips are the sole opinions of the speakers. Additional interviews will be added at appropriate times in the future. It is our hope that this project will help inform public discourse on the crucial need to protect the rights of human creators in the US and around the world in the age of GenAI.

Production credit: All interviews conducted and edited by Kyra Badger

Voices on Generative AI
Naomi Pohl
General Secretary of the Musicians’ Union (UK)

Naomi Pohl on AI and the artist/fan relationship.
Voices on Generative AI
Naomi Pohl
General Secretary of the Musicians’ Union (UK)

Naomi Pohl on the need for record keeping in the ingestion process for generative AI systems.
Voices on Generative AI
Naomi Pohl
General Secretary of the Musicians’ Union (UK)

Naomi Pohl on the need for labeling of Gen AI and keeping metadata intact to ensure that creators are being properly credited and compensated.
Voices on Generative AI
Naomi Pohl
General Secretary of the Musicians’ Union (UK)

Naomi Pohl discusses the need for consent and transparency in the ingestion of works, and the need for proper compensation and distribution mechanisms within the music industry and tech sector to protect creators.
Voices on Generative AI
Naomi Pohl
General Secretary of the Musicians’ Union (UK)

Naomi Pohl on the need for private and public input on the creation of a sustainable economic model to protect musicians and music creators, enabling them to earn a livable wage.
Voices on Generative AI
Eddie Schwartz
Songwriter, Canada
Past President, Music Creators of North America

Eddie Schwartz on the manipulative use of language regarding Generative AI.
Voices on Generative AI
Eddie Schwartz
Songwriter, Canada
Past President, Music Creators of North America

Eddie Schwartz on AI use as a tool and issues of competition in the marketplace.
Voices on Generative AI
Eddie Schwartz
Songwriter, Canada
Past President, Music Creators of North America

Eddie Schwartz on the importance of legislative consideration of a sui generis “making available” or similar right requiring consent from creators and copyright holders before AI scraping is permitted.
Voices on Generative AI
Eddie Schwartz
Songwriter, Canada
Past President, Music Creators of North America

Eddie Schwartz discusses the need for careful record keeping and documentation of ingested copyrighted material, and the utilization of future reverse-engineering of AI-generated content to reveal its source materials.
Voices on Generative AI
Helienne Lindvall
Head of Business Relations, Auddly
Award-winning Songwriter, Musician

Helienne Lindvall on an ethical approach to using Generative AI with singers and musicians.
Voices on Generative AI
Helienne Lindvall
Head of Business Relations, Auddly
Award-winning Songwriter, Musician

Helienne Lindvall on an ethical approach to using Generative AI with singers and musicians.
Voices on Generative AI
Helienne Lindvall
Head of Business Relations, Auddly
Award-winning Songwriter, Musician

Helienne Lindvall emphasizes the need to act quickly in creating a system where new technologies allow creators and generative AI to coexist.
Voices on Generative AI
Helienne Lindvall
Head of Business Relations, Auddly
Award-winning Songwriter, Musician

Helienne Lindvall on the need for acquiring consent from producers and writers before labels can ingest their work for AI deconstruction and stem creation for use in remixing.
Voices on Generative AI
Helienne Lindvall
Head of Business Relations, Auddly
Award-winning Songwriter, Musician

Helienne Lindvall responds to the tech sector’s claim that ingesting works for generative AI models constitutes freedom of speech by quoting Justice O’Conner that copyright protection is the very “engine of free expression”.
Voices on Generative AI
Burak Özgen
General Counsel at GESAC (European Grouping of Society of Authors and Composers)

Burak Özgen on the need for government input on compensation regarding generative AI systems.
Voices on Generative AI
Burak Özgen
General Counsel at GESAC (European Grouping of Society of Authors and Composers)

Burak Ozgen on the need to label AI generated material.
Voices on Generative AI
Burak Özgen
General Counsel at GESAC (European Grouping of Society of Authors and Composers)

Burak Özgen discusses the unfair competition of AI-generated work and the challenge of balancing cost avoidance with merit in the use of AI generated music.
Voices on Generative AI
Burak Özgen
General Counsel at GESAC (European Grouping of Society of Authors and Composers)

Burak Ozgen on the legislative need for mandatory documentation and record keeping of ingested materials by generative AI system operators.
Voices on Generative AI
Burak Özgen
General Counsel at GESAC (European Grouping of Society of Authors and Composers)

Burak Özgen on the need for enforcement tools to enable creators to protect their rights.
Voices on Generative AI
Ben Kessler
AFM

Ben Kessler on major labels and AI generated music.
Voices on Generative AI
Ben Kessler
AFM

Ben Kessler on the need to consider Generative AI licensing in a holistic way.
Voices on Generative AI
Ben Kessler
AFM

Ben Kessler on the need to protect working musicians from being replaced by Generative AI.
Voices on Generative AI
Ben Kessler
AFM

Ben Kessler on the fact that Gen AI will replace music creators in the production of background music.
Voices on Generative AI
Ben Kessler
AFM

Ben Kessler (Director of Government Affairs at the American Federation of Musicians) on the importance of the No Fakes Act for public safety and to protect consumers.